Scales
Materialism — Social Motivations for Consumption (MMA)
A comprehensive academic analysis of the Materialism — Social Motivations for Consumption scale (MMA) developed...
Consumer Psychology
1687 results
Scales
Nostalgia Scale
A comprehensive academic analysis of the Nostalgia Scale (NOS) developed by Morris B. Holbrook (1993),...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Belk Materialism Scales (BELK-MAT)
The Belk Materialism Scales (BELK-MAT) is a foundational 24-item psychometric instrument developed by Russell W....
September 11, 2026
•
Dr. Mohammed Looti
Scales
Material Values Scale — Short Forms (MVS-SF)
Comprehensive academic overview of the Material Values Scale — Short Forms (MVS-SF) developed by Marsha...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Frugality Scale (FRUG)
Comprehensive academic profile and psychometric evaluation of the Frugality Scale (FRUG) developed by Lastovicka, Bettencourt,...
September 11, 2026
•
Dr. Mohammed Looti
Scales
List of Values (LOV)
The List of Values (LOV) is a validated 9-item psychometric instrument developed by Lynn R....
September 11, 2026
•
Dr. Mohammed Looti
Scales
Reference Group Influence Scale
A comprehensive academic guide to the Reference Group Influence Scale (RGI) by Park and Lessig...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
September 7, 2026
•
Dr. Mohammed Looti
Scales
High in Emergent Nature Scale (HEN)
An in-depth academic examination of the High in Emergent Nature Scale (HEN) developed by Hoffman,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
September 7, 2026
•
Dr. Mohammed Looti