Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
Consumer Psychology
1074 results
Scales
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
Scales
Charity Organisation Attitude (COA)
A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...
Scales
Brand Name Appeal (BNAPL)
The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...
Scales
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
Scales
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
Scales
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
Scales
Ad Entertainingness (ADENT)
Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...