Scales
Future Idea Submission Intentions (FISI)
The Future Idea Submission Intentions (FISI) scale, developed by Fombelle, Bone, and Lemon (2016), is...
Consumer Psychology
701 results
Scales
Closure Concern (CLCNC)
Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...
Scales
Charity Support Importance (CSIMP)
Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...
Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
Scales
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
Scales
Brand Extension Fit (Usage-Based) (BEFU)
Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....
Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...
Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...