Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Consumer Psychology
1042 results
Scales
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
Scales
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
Scales
Teenage Smoker Stereotype (TSS)
An in-depth psychometric review of the Teenage Smoker Stereotype (TSS) scale developed by Cornelia Pechmann...
Scales
Store Background Music Attitude (SBMA)
A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...
Scales
Attitude Toward Gender Role Portrayals in Advertising
A comprehensive psychometric overview of the Attitude Toward Gender Role Portrayals in Advertising (AGRPA) scale...
Scales
Perceived Ad Message Relevance (PAMR)
A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...