Scales
Webpage Informativeness (WI)
A detailed psychometric examination of the Webpage Informativeness (WI) scale adapted by Bleier, Harmeling, and...
Consumer Psychology
1020 results
Scales
Webpage Entertainment Value (WEV)
The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
Scales
Service Provider Superiority via Customer Knowledge (SPSK)
A comprehensive academic guide to the Service Provider Superiority via Customer Knowledge (SPSK) scale, examining...
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
Scales
Attitude Toward a Purchase Offer (APO)
A comprehensive psychometric guide to the Attitude Toward a Purchase Offer (APO) scale, developed by...
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
Scales
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
Scales
Branded Product Attachment
Comprehensive academic overview and psychometric review of the Branded Product Attachment (BPA) scale developed by...
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
Scales
Perceived Co-Promoted Product Association (CPPA)
Comprehensive academic overview and psychometric validation review of the Perceived Co-Promoted Product Association (CPPA) scale...