Scales
Decision-Making Style (Head Vs. Heart) (DMS)
A comprehensive academic analysis of the Decision-Making Style (Head Vs. Heart) (DMS) scale developed by...
Consumer Research
17 results
Scales
Cognitive Resource Demands (CRD)
A comprehensive guide to the Cognitive Resource Demands (CRD) scale developed by Punam Anand Keller...
Scales
Attractiveness (ATT)
A comprehensive psychometric guide to the Attractiveness (ATT) scale developed by Jennifer J. Argo and...
Scales
Attitude Toward the Political Candidate’s Message (ATTP)
A comprehensive psychometric review of the Attitude Toward the Political Candidate's Message (ATTP) scale, covering...
Scales
Time Pressure Perception (TPP)
A psychometric review of the Time Pressure Perception (TPP) scale developed by Suri and Monroe...
Scales
Chronic Stress (CS)
Comprehensive academic overview of the Chronic Stress (CS) scale adapted by Burroughs and Rindfleisch (2002)...
Scales
CVSCALE
A comprehensive academic psychometric profile of the CVSCALE (Cultural Values Scale), an individual-level operationalization of...
Scales
Behavioural Intention (General) (BIGEN)
A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...
Scales
Person Warmth Perception
Comprehensive academic psychometric evaluation of the Person Warmth Perception (PWP) scale adapted by Wang et...
Scales
Perceived Task Difficulty (PTD)
A psychometric review of the Perceived Task Difficulty (PTD) scale developed by Kaiser, Schreier, and...
Scales
TV Program Information Value (TPIV)
A comprehensive psychometric guide to the TV Program Information Value (TPIV) scale, covering its theoretical...
Scales
Perceived Employee Morality (PEM)
A comprehensive psychometric guide to the Perceived Employee Morality (PEM) scale, assessing observer evaluations of...