Scales
Shopping Process Control (SHPCTL)
A comprehensive academic analysis of the Shopping Process Control (SHPCTL) scale developed by Chandran and...
Decision Sciences
7 results
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
Experiments
Slovic The Willingness to Pay vs. Willingness to Accept Experiments – Michael
An academic investigation into Paul Slovic's pioneering experiments on Willingness to Pay (WTP) versus Willingness...
Experiments
Planning Fallacy Studies – Daniel Kahneman and Amos Tversky The Optimism Bias
An academic analysis of Kahneman and Tversky's planning fallacy and optimism bias, examining cognitive mechanisms,...
Experiments
Availability Heuristic Experiments – Amos Tversky and Daniel Kahneman The
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational availability heuristic experiments and...
Theories
Groupthink Hypothesis – Irving Janis
A comprehensive academic analysis of Irving Janis's Groupthink Hypothesis, examining its theoretical framework, antecedents, symptoms,...
Scales
Social Value Orientation Slider Measure (SVO-Slider)
A comprehensive psychometric analysis of the Social Value Orientation Slider Measure (SVO-Slider) developed by Murphy,...