Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
Health Communication
2 results
Theories
Health Belief Model (HBM) – Irwin M. Rosenstock, Godfrey M. Hochbaum, & Stephen Kegeles
A comprehensive academic analysis of the Health Belief Model (HBM), examining its theoretical origins, core...