Experiments
The Proteus Effect Experiment (Avatar Embodiment) – Nick Yee and Jeremy Bailenson
A comprehensive academic analysis of Nick Yee and Jeremy Bailenson's seminal Proteus Effect research on...
Human-Computer Interaction
54 results
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
Scales
Ease of Use (Likert — Thompson) (EOUSELT)
The Ease of Use (Likert — Thompson) scale (EOUSELT) is an 8-item psychometric instrument developed...
Scales
Ease of Use (Semantic Differential) (EOUSESD)
Comprehensive psychometric review of the Ease of Use (Semantic Differential) (EOUSESD) scale developed by Pratibha...
Scales
Website Visual Pleasantness (WEBVP)
An in-depth academic review of the Website Visual Pleasantness (WEBVP) scale developed by Satya Menon...
Scales
Website Design Quality (eTailQ)
A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...
Scales
Website Character (Attractiveness) (WEBATT)
Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...
Scales
Website Affective Attitude (WAFF)
An in-depth academic review of the Website Affective Attitude (WAFF) scale, established by S. Shyam...
Scales
Website Graphic Style Appeal (WGSA)
Comprehensive academic overview of the Website Graphic Style Appeal (WGSA) scale developed by Montoya-Weiss, Voss,...
Scales
Website Visual Attractiveness (WVA)
An exhaustive psychometric profile of the Website Visual Attractiveness (WVA) subscale from the Experiential Value...
Scales
Website Overall Trust
A comprehensive psychometric guide to the Website Overall Trust (WOT) scale developed by Bart, Shankar,...
Scales
Website Decision Support Features (WDSF)
The Website Decision Support Features (WDSF) scale measures consumer perceptions of interactive online decision aids,...