Scales
Cooperation (Client with Service Provider) (COO)
A comprehensive academic psychometric profile of the Cooperation (Client with Service Provider) (COO) scale developed...
Marketing & Consumer Psychology
3 results
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
Scales
Customer-Employee Social Bond Scale
Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...