Scales
Consumer Sentiment Toward Retailers (CSR)
A comprehensive psychometric review of the Consumer Sentiment Toward Retailers (CSR) scale, developed by John...
Marketing Scales
95 results
Scales
Product Image Generality (PIMGEN)
A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
Scales
Credibility (Expertise) (CREDEXP)
The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...
Scales
Consumption Occasion Hedonic-Utilitarian (COHU)
The Consumption Occasion Hedonic-Utilitarian (COHU) scale, developed by Kirk L. Wakefield and J. Jeffrey Inman...
Scales
Service Complexity Perception
Comprehensive psychometric review of the Service Complexity Perception (SCP) scale developed by Burnham, Frels, and...
Scales
Third-Party Complaint Intentions (TPCI)
A psychometric review of the Third-Party Complaint Intentions (TPCI) scale by Jagdip Singh (1988), detailing...
Scales
Service Complaint Behaviour (SCBEH)
A comprehensive academic review of the Service Complaint Behaviour (SCBEH) scale developed by Bougie, Pieters,...
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
Scales
Affective Company Commitment (Gustafsson) (ACCG)
A comprehensive psychometric review of the Affective Company Commitment (Gustafsson) (ACCG) scale, measuring the emotional...
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...
Scales
High-Technology Product Attitude (HTPA)
A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...