Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...
Marketing Scales
94 results
Scales
Consumer Brand Hostility
An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...
Scales
In-Store Goal Reengagement (ISGR)
A comprehensive academic profile of the In-Store Goal Reengagement (ISGR) scale, developed by Albrecht, Hattula,...
Scales
Perceived Product Durability (PPD)
A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...
Scales
Customer Inspiration – Purchase Intention (Inspired To) (CII)
An academic review of the Customer Inspiration – Purchase Intention (Inspired To) (CII) scale, detailing...
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
Scales
E-Retailer Customer Service Quality (ERCSQ)
Comprehensive academic overview of the E-Retailer Customer Service Quality (ERCSQ) scale developed by Markus Blut...
Scales
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
Scales
Customer Special Treatment Entitlement Scale
A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...
Scales
Hedonic In-Store Shopping Value Scale (HEDSHOPVAL)
A psychometric review of the Hedonic In-Store Shopping Value Scale (HEDSHOPVAL) by Pounders, Babin, and...
Scales
Customer Service Importance Scale
The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...
Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...