Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
Marketing Scales
95 results
Scales
Perceived Food Quality Scale (PFOODQ)
A comprehensive psychometric analysis of the Perceived Food Quality Scale (PFOODQ) developed by Alavi, Bornemann,...
Scales
Patronage Reduction Intention Scale
Comprehensive psychometric review and complete scale items for the Patronage Reduction Intention Scale (PATRONR), validated...
Scales
Market Dynamism Scale (MKDYN)
Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
Scales
Customer-Oriented Retailer Attitude Scale
A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
Scales
Ad Informativeness Scale (AIS)
The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...
Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
Scales
eTail Quality Scale (eTailQ)
The eTail Quality Scale (eTailQ) is a validated 14-item psychometric instrument developed by Wolfinbarger and...
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...