Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
Personality Assessment
176 results
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Trait Aspects of Vanity Scale (VANITY)
An in-depth academic review of the Trait Aspects of Vanity Scale (VANITY) developed by Netemeyer,...
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
Scales
Preference for Consistency Scale (PFC)
A comprehensive psychometric guide to the Preference for Consistency Scale (PFC) by Cialdini, Trost, and...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
Scales
Maximization Scale
A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
Scales
Ten-Item Personality Inventory (TIPI)
A comprehensive academic psychometric profile of the Ten-Item Personality Inventory (TIPI), evaluating its theoretical foundations,...
Scales
Proactive Personality Scale
A comprehensive academic guide to the Proactive Personality Scale (PPS) developed by Bateman and Crant,...
Scales
Rational-Experiential Inventory (REI)
A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...