Scales
Purchase Activism Scale
The Purchase Activism Scale (PACT) measures the degree to which consumer buying decisions are motivated...
Psychometrics
1931 results
Scales
Perceived Response Publicity Scale
A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...
Scales
Prosocial Consumption – Distant-Others Scale (PROSCDT)
The Prosocial Consumption - Distant-Others Scale (PROSCDT), developed by Cavanaugh, Bettman, and Luce (2015), measures...
Scales
Sensory Beverage Liking Scale (BEVLIKE)
A comprehensive academic psychometric profile of the Sensory Beverage Liking Scale (BEVLIKE) developed by Chae...
Scales
Visual Analogue Scale
A comprehensive academic analysis of the Visual Analogue Scale (VAS), exploring its psychometric foundations, administration...
Scales
Product Design – Functional Scale (PDFS)
A detailed academic psychometric overview of the Product Design - Functional Scale (PDFS) developed by...
Scales
Product Design – Aesthetic Scale (PDAS)
A comprehensive academic guide to the Product Design - Aesthetic Scale (PDAS) by Homburg, Schwemmle,...
Scales
Volitional Questionnaire / Manual for Observation of the Volitional Subsystem
A comprehensive psychometric guide to the Volitional Questionnaire (VQ) / Handleiding Observatie Wil-subsysteem (HOW), detailing...
Scales
Privacy of Response Scale (PRSP)
The Privacy of Response Scale (PRSP) is an empirical psychometric instrument developed by Todd Green...
Scales
Internet Privacy Concern Scale (PCIV)
A comprehensive psychometric review and academic analysis of the Internet Privacy Concern Scale (PCIV) developed...
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Scales
Price Fairness Scale (PFAIR)
Comprehensive academic psychometric review of the Price Fairness Scale (PFAIR) by Kwak, Puzakova, and Rocereto...