Scales
Customer-to-Customer Social Bond Scale (C2CSBS)
Comprehensive academic profile and psychometric evaluation of the Customer-to-Customer Social Bond Scale (C2CSBS), developed by...
Psychometrics
1952 results
Theories
Primary Mental Abilities Theory – Louis Leon Thurstone
A comprehensive academic analysis of Louis Leon Thurstone's Primary Mental Abilities theory, multiple factor analysis,...
Scales
Customer-Employee Social Bond Scale
Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...
Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
Scales
Gut Feelings Questionnaire for General Practitioners
The Gut Feelings Questionnaire for General Practitioners (Pluis/Niet-Pluis vragenlijst voor huisartsen) is a validated psychometric...
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
Scales
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
Scales
Protection Amount Frequency Adjustment Body Image Score List
The Protection Amount Frequency Adjustment Body Image Score List (PRAFAB) is a clinically validated, 5-item...
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
Scales
Consumer Coping Scale
The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...