Scales

State Appearance Comparison Scale

A comprehensive psychometric guide to the State Appearance Comparison Scale (SACS), detailing its theoretical foundation...

September 24, 2026 • Dr. Mohammed Looti
Scales

Online Parasocial Relationship Scale (PSR)

Comprehensive academic overview of the Online Parasocial Relationship Scale (PSR) developed by Sheng, Kostyk, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Digital Orientation Scale (DO)

A comprehensive academic guide to the Digital Orientation Scale (DO) developed by Kindermann et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer Escapism Scale (CES)

Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Orientation Scale

The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

RAND Social Health Battery

The RAND Social Health Battery (RSHB) is a psychometric instrument developed during the RAND Health...

September 24, 2026 • Dr. Mohammed Looti
Scales

Activist Brand Perception Scale (ABP)

The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

Conformity Motivation (Opinions)

A comprehensive psychometric guide to the Conformity Motivation (Opinions) scale introduced by Tsai, Zhao, and...

September 24, 2026 • Dr. Mohammed Looti