Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Choice Uncertainty

Comprehensive academic profile of the Choice Uncertainty scale developed by Choe, Kan, and Polman (2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Certainty of the Product’s Weight

A comprehensive academic analysis of the Certainty of the Product's Weight scale developed by Subhash...

September 24, 2026 • Dr. Mohammed Looti
Scales

Caregiving (State)

The Caregiving (State) Scale is a 3-item psychometric instrument developed by Garcia-Rada, Steffel, Williams, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Bonding Instrument (PBI)

A comprehensive academic analysis of the Parental Bonding Instrument (PBI), detailing its 25 items, Care...

September 24, 2026 • Dr. Mohammed Looti
Scales

Breach of Promise

The Breach of Promise scale is a robust psychometric instrument measuring consumer and client perceptions...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Control

The Parental Control Scale is an empirical 10-item self-report assessment developed in the Houston Community...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Health Belief Scales

The Parental Health Belief Scales (PHBS) is a 30-item psychometric instrument developed by Dr. Barbara...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti