Scales

Experiential Fun

A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Intimacy

Comprehensive academic psychometric profile of the Perceived Device Intimacy scale developed by Camilla Eunyoung Song...

September 24, 2026 • Dr. Mohammed Looti
Scales

Spence Preschool Anxiety Scale

A comprehensive academic and psychometric overview of the Spence Preschool Anxiety Scale (PAS), evaluating its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Retail App Attitude

A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Charity Likeability

The Charity Likeability scale is a psychometric instrument adapted by Arango, Singaraju, and Niininen (2023)...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Author’s Genuine Brand Liking

Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Advice-Giver Warmth

A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...

September 24, 2026 • Dr. Mohammed Looti