Scales
Attitude Toward AI-Generated Ads
The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...
Psychometrics
5412 results
Scales
Concern over Weight and Dieting Scale (COWD)
Comprehensive academic overview of the Concern over Weight and Dieting Scale (COWD) developed by Dona...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Dieting Self-Efficacy Test (DSET)
Comprehensive academic overview of the Dieting Self-Efficacy Test (DSET) developed by Philip Lawrence Ascheman, examining...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Emotional Attachment to the Cell Phone
A comprehensive psychometric review of the Emotional Attachment to the Cell Phone scale, examining construct...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Fear of Negative Appearance Evaluation Scale (FNAES)
A comprehensive psychometric guide to the Fear of Negative Appearance Evaluation Scale (FNAES), examining its...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Affection
The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
State Shame
A psychometric review of the State Shame scale, evaluating how individuals experience acute humiliation, degradation,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ideal Body Stereotype Scale-Revised (IBIS-R)
The Ideal Body Stereotype Scale-Revised (IBIS-R) is a 6-item psychometric instrument developed by Dr. Eric...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Device Artificiality
A psychometric review of the Perceived Device Artificiality scale (Guha et al., 2023), evaluating how...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Multidimensional Body-Self Relations Questionnaire
The Multidimensional Body-Self Relations Questionnaire (MBSRQ) is a standard psychometric instrument developed by Thomas F....
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Arousal
A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Negative Affective Response to the Ad
An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...
September 24, 2026
•
Dr. Mohammed Looti