Scales

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti
Scales

The Body-Esteem Scale

The Body-Esteem Scale (BES), developed by Stephen L. Franzoi and Stephanie A. Shields (1984), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Momentary Affect During Product Evaluation

The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Thinness and Restricting Inventory (TREI)

A comprehensive academic guide and psychometric profile of the Thinness and Restricting Inventory (TREI), assessing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Mental Imagery

A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Weight-Based Teasing Scale

Comprehensive psychometric review and complete scale items of the Weight-Based Teasing Scale (WBTS) developed by...

September 24, 2026 • Dr. Mohammed Looti