Scales

Acceptance and Action Questionnaire (AAQ-II)

A comprehensive psychometric review of the Acceptance and Action Questionnaire (AAQ-II), detailing its theoretical foundation...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warmth of the Brand

A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Using the Object

The Warm Glow from Using the Object scale measures the self-affirming, warm affective reaction experienced...

September 24, 2026 • Dr. Mohammed Looti
Scales

Affect Balance Scale (ABS)

A comprehensive academic psychometric evaluation of the Affect Balance Scale (ABS) developed by Norman M....

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Being Altruistic

A psychometric measurement tool evaluating the positive, self-affirming emotional state resulting from prosocial engagement and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Volatility

The Volatility Scale, developed by Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Premiumness

A comprehensive psychometric guide to the Perceived Product Premiumness scale, examining theoretical underpinnings, reliability, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti