Scales

Charity Inefficiency (CHIF)

An in-depth academic review of the Charity Inefficiency (CHIF) scale, a 3-item psychometric tool measuring...

September 23, 2026 • Dr. Mohammed Looti
Scales

Cause Involvement (CAUINV)

The Cause Involvement Scale (CAUINV) is a 4-item psychometric instrument developed by Kim and Han...

September 23, 2026 • Dr. Mohammed Looti
Scales

Categorization Tendency (Chronic) (CATT)

An in-depth psychometric review of the Categorization Tendency (Chronic) (CATT) scale developed by Park, Lalwani,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Close Relationship Personality Test

A comprehensive academic analysis of the Close Relationship Personality Test (CRPT), an integrative psychometric tool...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand-Related Behaviors (Positive) (BRRB)

Comprehensive academic overview of the Brand-Related Behaviors (Positive) (BRRB) scale, a 5-item psychometric measure of...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Support of Fair Trade (BRSFT)

An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Status (BRST)

The Brand Status (BRST) scale is an authentic 4-item psychometric measurement tool developed by Jung...

September 23, 2026 • Dr. Mohammed Looti
Scales

Computer-Mediated Communication

A comprehensive academic analysis of Brian H. Spitzberg's Computer-Mediated Communication Competence Scale (CMCC), exploring its...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Nostalgia (BRNO)

The Brand Nostalgia (BRNO) scale is an empirical psychometric instrument designed to measure brand-level nostalgia,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Message Authenticity

The Brand Message Authenticity (BRMAU) scale is a 5-item psychometric measurement tool developed by Shoenberger,...

September 23, 2026 • Dr. Mohammed Looti