Scales

Brand Interest (BRINT)

A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Coping Questionnaire for children

The Coping Questionnaire for children (Shenoy, 1996) is an ecologically valid psychometric instrument assessing domain-specific...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Exploitation (BREX)

A psychometric review of the Brand Exploitation (BREX) scale developed by Lu, Bolton, Ng, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Coping Skills Knowledge Test

Comprehensive academic guide and psychometric analysis of the Coping Skills Knowledge Test (CSKT), developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Integrity) (BRAUI)

A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Experiences in Close Relationships Scale

The Experiences in Close Relationships Scale (ECR) is the premier psychometric instrument for assessing adult...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Continuity) (BRAUC)

A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (BRAU)

A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

False Self Scale-Relationship with God

An in-depth academic review of the False Self Scale-Relationship with God (FSS-RG), exploring its theoretical...

September 23, 2026 • Dr. Mohammed Looti