Scales
Political Ideology Scale (PI)
A comprehensive academic analysis of the Political Ideology Scale (PI), a validated 3-item self-report instrument...
Psychometrics
5412 results
Scales
Consumer Livestreaming Experience Scale (CLX)
The Consumer Livestreaming Experience Scale (CLX) is a 33-item, third-order measurement tool assessing emotional, cognitive,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Aggression Scale
The Customer Aggression Scale (CAS), developed by Gary Mortimer, Sitong Wang, and Maria Luiza Osorio...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Sport Shopper Experience Scale (SSES)
A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Intergenerational Connections—Chicago Neighborhood Study
A comprehensive academic analysis of the Intergenerational Connections Scale from the Chicago Neighborhood Study (PHDCN),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Self-Gifting Consumer Behaviour Scale (SGCBS)
The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Sport Club Brand Personality Scale (SCBPS)
A comprehensive psychometric guide to the Sport Club Brand Personality Scale (SCBPS), a 17-item scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Interview Schedule for Social Interaction (sample)
A comprehensive academic guide to the Interview Schedule for Social Interaction (ISSI), developed by Henderson...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Inventory of Social Supportive Behavior (ISSB)
The Inventory of Social Supportive Behavior (ISSB) is an authoritative 40-item psychometric instrument developed by...
September 18, 2026
•
Dr. Mohammed Looti