Scales

Venturesome Consumption

A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti
Scales

Materialism Scale

The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value of the Transaction (VOTT)

Comprehensive academic review of the Value of the Transaction (VOTT) scale developed by Clara Agustin...

September 17, 2026 • Dr. Mohammed Looti
Scales

Measure of Individualism versus Collectivism

Comprehensive academic overview and psychometric guide to the Measure of Individualism versus Collectivism (Singelis, 1994;...

September 17, 2026 • Dr. Mohammed Looti
Scales

Value from Product Possession (VFPP)

A comprehensive academic analysis of the Value from Product Possession (VFPP) scale developed by Cassie...

September 17, 2026 • Dr. Mohammed Looti
Scales

Usefulness (General) (USE)

An in-depth academic examination of the Usefulness (General) (USE) scale developed by Mirella Kleijnen, Ko...

September 17, 2026 • Dr. Mohammed Looti
Scales

Usage Clarity

The Usage Clarity (UC) scale, developed by Beibei Dong, Kenneth R. Evans, and Shaoming Zou...

September 17, 2026 • Dr. Mohammed Looti
Scales

Motivations to Volunteer (MTV)

A comprehensive psychometric review of the Motivations to Volunteer (MTV) scale developed by Ram A....

September 17, 2026 • Dr. Mohammed Looti
Scales

Uncertainty of the Decision (UOTD)

A comprehensive psychometric guide to the Uncertainty of the Decision (UOTD) scale by Judy Harris...

September 17, 2026 • Dr. Mohammed Looti