Scales

Price Perception (Store Comparison) (PP)

A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Clarity (PC)

The Preference Clarity (PC) scale is an academic psychometric tool developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Wesley Rigidity Scale

A psychometric review of the Wesley Rigidity Scale (WRS), a 41-item instrument assessing dispositional rigidity,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Certainty (PC)

A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Yang’s Alienation Scale

Yang’s Alienation Scale (YAS) is a comprehensive 29-item psychometric instrument developed by Anthony Yang (2015)...

September 17, 2026 • Dr. Mohammed Looti
Scales

Positioning Clarity (PC)

A comprehensive psychometric guide to the Positioning Clarity (PC) scale developed by Simmons and Becker-Olsen...

September 17, 2026 • Dr. Mohammed Looti
Scales

Physical Fitness Motivation (PFM)

A comprehensive academic psychometrics review of the Physical Fitness Motivation (PFM) scale, developed by Xiaoli...

September 17, 2026 • Dr. Mohammed Looti
Scales

Persuasiveness of the Ad (POTA)

A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...

September 17, 2026 • Dr. Mohammed Looti