Scales

Outgroup Rejection – Revised (OR-R)

A comprehensive psychometric guide to the Outgroup Rejection - Revised (OR-R) scale by Postmes and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Demotion (Customer Status) (DEM)

The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...

September 17, 2026 • Dr. Mohammed Looti
Scales

Pensacola Z Scale

The Pensacola Z Scale (PZS) is an authoritative forced-choice psychometric inventory developed by Marshall B....

September 17, 2026 • Dr. Mohammed Looti
Scales

Customized Product Superiority (CPS)

Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Verbal Expressions) (CR)

A comprehensive psychometric review of the Customer Rage (Verbal Expressions) (CR) scale, a five-item measure...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Revenge Behaviors) (CR)

A comprehensive academic guide to the Customer Rage (Revenge Behaviors) Scale (McColl-Kennedy et al., 2009),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Prejudice Across Context scale (PAC)

A comprehensive academic psychometric profile of the Prejudice Across Context scale (PAC), developed by Branscombe...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Retaliatory) (CR)

Comprehensive academic overview of the Customer Rage (Retaliatory) (CR) scale developed by McColl-Kennedy et al....

September 17, 2026 • Dr. Mohammed Looti
Scales

Psychological Acculturation Scale (PAS)

The Psychological Acculturation Scale (PAS), developed by Tropp, Erkut, Coll, Alarcón, and Vázquez García (1999),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Rancorous) (CR)

The Customer Rage (Rancorous) (CR) Scale, developed by McColl-Kennedy, Patterson, Smith, and Brady (2009), is...

September 17, 2026 • Dr. Mohammed Looti