Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
Psychometrics
5412 results
Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Religious Coping Methods (RCOPE)
A comprehensive psychometric guide to the Religious Coping Methods (RCOPE) and Brief RCOPE scales developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
September 17, 2026
•
Dr. Mohammed Looti