Scales

Affective Response (Positive) (AR)

A comprehensive academic overview and psychometric guide to the Affective Response (Positive) (AR) scale, examining...

September 16, 2026 • Dr. Mohammed Looti
Scales

Religious/Spiritual History Scale

A comprehensive academic guide to the Religious/Spiritual History Scale (George, 2003; Fetzer/NIA), exploring its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affect Toward the Store

A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advice Suitability

The Advice Suitability (AS) scale, developed by Gershoff, Mukherjee, and Mukhopadhyay (2007), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Revised Forgiveness Inventory Scales

The Revised Forgiveness Inventory Scales (RFI), developed by Kristina Coop Gordon and Donald H. Baucom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Usefulness) (AT)

The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Reliability) (AT)

Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spiritual Assessment Inventory (SAI)

The Spiritual Assessment Inventory (SAI), developed by Todd W. Hall and Keith J. Edwards, is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Affect) (AT)

A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...

September 16, 2026 • Dr. Mohammed Looti