Scales

Internet Search Skill (INTSRCH)

The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in the Ad Vehicle (INTADV)

The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in Advertisements (INTADS)

A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Monitoring the Future Survey/30 Day Use

The Monitoring the Future Survey/30 Day Use (MTF-30) is the premier epidemiological instrument measuring past-month...

September 16, 2026 • Dr. Mohammed Looti
Scales

Intention to Recommend (INTREC)

The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....

September 16, 2026 • Dr. Mohammed Looti
Scales

Mammogram Intention (MAMINT)

A comprehensive academic analysis of the Mammogram Intention (MAMINT) scale developed by Keller, Lipkus, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Product Trial) (INNOPROD)

A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexicality with Era (IDXERA)

A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti