Scales

Product Curiosity (PRODCUR)

The Product Curiosity (PRODCUR) scale, developed by Satya Menon and Dilip Soman (2002), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Crowding (CROWD)

A comprehensive academic analysis of the Perceived Crowding (CROWD) scale developed by Bateson and Hui...

September 16, 2026 • Dr. Mohammed Looti
Scales

Alienation Scale

A comprehensive psychometric and theoretical guide to Dean's Alienation Scale (DAS), developed by Dwight G....

September 16, 2026 • Dr. Mohammed Looti
Scales

Altman Self-Rating Mania Scale (ASRM)

An in-depth academic review of the Altman Self-Rating Mania Scale (ASRM), detailing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti
Scales

Credibility (Expertise) (CREDEXP)

The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Barratt Impulsiveness Scale (BIS-11)

A comprehensive academic psychometric analysis of the Barratt Impulsiveness Scale (BIS-11), reviewing its theoretical foundations,...

September 16, 2026 • Dr. Mohammed Looti