Scales

Introversion Scale

A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Loyalty (BCLOY)

A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Menon Empowerment Scale

The Menon Empowerment Scale (MES) is a 9-item psychometric instrument developed by Sanjay T. Menon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Engagement (BCE)

A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...

September 16, 2026 • Dr. Mohammed Looti
Scales

Benevolence Value Importance (BENVAL)

A comprehensive psychometric guide to the Benevolence Value Importance (BENVAL) scale, adapted from the Schwartz...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti