Scales

Website Information Credibility (WIC)

A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Character (Attractiveness) (WEBATT)

Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Outcome Questionnaire (OQ-45.2)

A comprehensive academic analysis of the Outcome Questionnaire-45.2 (OQ-45.2), including psychometric properties, factor structure, administration...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Affective Attitude (WAFF)

An in-depth academic review of the Website Affective Attitude (WAFF) scale, established by S. Shyam...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spokesperson Likeability (SPKLIK)

Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Participant Role Questionnaire

A comprehensive academic analysis of the Participant Role Questionnaire (PRQ) developed by Christina Salmivalli and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Spokesperson General Evaluation (ASGE)

A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...

September 16, 2026 • Dr. Mohammed Looti
Experiments

The Defense Mechanism Test – Ulf Kragh

A comprehensive academic analysis of Ulf Kragh's Defense Mechanism Test, percept-genetic theory, tachistoscopic methodology, and...

September 16, 2026 • Dr. Mohammed Looti