Scales

Product Necessity-Luxury Classification

A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Knowledge-Organisation Function (PKOF)

A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...

September 16, 2026 • Dr. Mohammed Looti
Scales

High-Technology Product Attitude (HTPA)

A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...

September 16, 2026 • Dr. Mohammed Looti
Scales

Object Enjoyment Attitude (OBENJ)

Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...

September 16, 2026 • Dr. Mohammed Looti
Scales

Disgust Toward Object (DISG)

The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Readiness to Change Questionnaire

The Readiness to Change Questionnaire (RCQ) is an established 12-item psychometric assessment developed by Stephen...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Reckless Behavior Questionnaire (RBQ)

The Reckless Behavior Questionnaire (RBQ) is a psychometric instrument developed by Jeffrey Jensen Arnett to...

September 16, 2026 • Dr. Mohammed Looti
Scales

Retrospective Bullying Questionnaire

The Retrospective Bullying Questionnaire (RBQ) is an established 44-item psychometric tool assessing adult recollections of...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Schutte Emotional Intelligence Scale (SEIS)

A comprehensive psychometric guide to the Schutte Emotional Intelligence Scale (SEIS), featuring its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti