Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Intrusiveness (ADINT)

The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Short Grit Scale (Grit-S)

A comprehensive academic and psychometric review of the Short Grit Scale (Grit-S) developed by Angela...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Cognitive Quality Evaluation (ACQE)

The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...

September 16, 2026 • Dr. Mohammed Looti