Scales
Stages of Change Questionnaire- Revised
A comprehensive academic and psychometric review of the Stages of Change Questionnaire- Revised (URICA-Optimism), assessing...
Psychometrics
5412 results
Scales
Anger Emotional State (DES II) (AESDII)
A comprehensive psychometric guide to the Anger Emotional State (DES II) (AESDII) scale, detailing its...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Stereotypes of Whites as Racist (SWR)
The Stereotypes of Whites as Racist (SWR) scale, developed by David M. Tom (2002, 2006),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Positive Mood (AEPM)
The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Hedonic Affect Evaluation (AHAE)
Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Disapproval Affect (AEDA)
A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Strengths and Difficulties Questionnaire (SDQ) – parents
The Strengths and Difficulties Questionnaire (SDQ) – Parent Version is a 25-item psychometric screening tool...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Strengths Use and Current Knowledge Scale (SUCK)
A comprehensive academic guide and psychometric review of the Strengths Use and Current Knowledge Scale...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Susceptibility to Driver Distraction Questionnaire (SDDQ)
A comprehensive academic psychometric evaluation of the Susceptibility to Driver Distraction Questionnaire (SDDQ), assessing voluntary...
September 16, 2026
•
Dr. Mohammed Looti