Scales

Service Employee Benevolence

Explore the psychometric foundation of the Service Employee Benevolence (SEB) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Visual Analogue Scales (VAS)

A comprehensive psychometric guide to the Visual Analogue Scales (VAS) for Mood and Body Image...

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexical Authenticity Evidence (IAE)

Comprehensive academic guide and psychometric review of the Indexical Authenticity Evidence (IAE) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Wong’s Emotional Intelligence Scale (WEIS)

A comprehensive academic profile of Wong's Emotional Intelligence Scale (WEIS), a forced-choice psychometric assessment designed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Graphic Style Appeal (WGSA)

Comprehensive academic overview of the Website Graphic Style Appeal (WGSA) scale developed by Montoya-Weiss, Voss,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Visual Attractiveness (WVA)

An exhaustive psychometric profile of the Website Visual Attractiveness (WVA) subscale from the Experiential Value...

September 16, 2026 • Dr. Mohammed Looti
Scales

Young Mania Rating Scale (YMRS)

A comprehensive psychometric guide to the Young Mania Rating Scale (YMRS), the gold-standard clinician-rated scale...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Overall Trust

A comprehensive psychometric guide to the Website Overall Trust (WOT) scale developed by Bart, Shankar,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Decision Support Features (WDSF)

The Website Decision Support Features (WDSF) scale measures consumer perceptions of interactive online decision aids,...

September 16, 2026 • Dr. Mohammed Looti