Scales

Escapist Internet Usage Motivation (EIUM)

A comprehensive academic and psychometric examination of the Escapist Internet Usage Motivation (EIUM) scale, detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertisement Interestingness (AI)

The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Inspiration (State) (FIS)

Comprehensive academic guide and psychometric analysis of the Felt Inspiration (State) (FIS) scale, covering theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Loneliness Scale

A comprehensive academic guide and psychometric review of the De Jong Gierveld Loneliness Scale (Eenzaamheidsschaal),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Effort-Reward Imbalance Questionnaire

A comprehensive academic analysis and psychometric overview of the Effort-Reward Imbalance Questionnaire (ERI), developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Elderly Mobility Scale

A comprehensive academic guide to the Elderly Mobility Scale (EMS), examining its theoretical foundations, psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Human Capital (PHC)

Comprehensive academic overview of the Perceived Human Capital (PHC) scale developed by Bellezza, Paharia, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Consumer Brand Hostility

An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti