Psychometrics

2258 results
Scales

Congruence (Self with Brand) (CON)

A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...

September 17, 2026 memjavad
Scales

Sociocultural Adaptation Scale

The Sociocultural Adaptation Scale (SCAS) is an established 22-item psychometric instrument evaluating social difficulty and...

September 17, 2026 memjavad
Scales

Congruence (Ideal Self with Brand)

The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...

September 17, 2026 memjavad
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Scales

Complexity of the Product (COTP)

A comprehensive academic psychometric evaluation of the Complexity of the Product (COTP) scale developed by...

September 17, 2026 memjavad
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Scales

Competence (COM)

The Competence (COM) scale, developed by La Guardia, Ryan, Couchman, and Deci (2000), evaluates relationship-specific...

September 17, 2026 memjavad
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