Psychometrics

2229 results
Scales

Object Enjoyment Attitude (OBENJ)

Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...

September 16, 2026 memjavad
Scales

Disgust Toward Object (DISG)

The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...

September 16, 2026 memjavad
Scales

Readiness to Change Questionnaire

The Readiness to Change Questionnaire (RCQ) is an established 12-item psychometric assessment developed by Stephen...

September 16, 2026 memjavad
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 memjavad
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Scales

Reckless Behavior Questionnaire (RBQ)

The Reckless Behavior Questionnaire (RBQ) is a psychometric instrument developed by Jeffrey Jensen Arnett to...

September 16, 2026 memjavad
Scales

Retrospective Bullying Questionnaire

The Retrospective Bullying Questionnaire (RBQ) is an established 44-item psychometric tool assessing adult recollections of...

September 16, 2026 memjavad
Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 memjavad
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Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 memjavad
Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 memjavad
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 memjavad
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