Scales
Ad Hedonic Affect Evaluation (AHAE)
Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...
Psychometrics
2228 results
Scales
Ad-Evoked Disapproval Affect (AEDA)
A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...
Scales
Strengths and Difficulties Questionnaire (SDQ) – parents
The Strengths and Difficulties Questionnaire (SDQ) – Parent Version is a 25-item psychometric screening tool...
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
Scales
Strengths Use and Current Knowledge Scale (SUCK)
A comprehensive academic guide and psychometric review of the Strengths Use and Current Knowledge Scale...
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
Scales
Susceptibility to Driver Distraction Questionnaire (SDDQ)
A comprehensive academic psychometric evaluation of the Susceptibility to Driver Distraction Questionnaire (SDDQ), assessing voluntary...
Scales
Negative Ad Affect (Dutch) (NAAD)
Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...
Scales
Talkaholic Scale (TAS)
An exhaustive psychometric overview of the Talkaholic Scale (TAS) developed by McCroskey and Richmond (1993),...
Scales
Post-Exposure Negative Affect (PENA)
A comprehensive psychometric analysis of the Post-Exposure Negative Affect (PENA) scale, developed by Elliot and...
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...