Scales
Gift Attitude Scale
The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...
Social Psychology
1149 results
Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
Theories
Prejudice Habit-Breaking Model – Patricia G. Devine
A comprehensive academic analysis of Patricia G. Devine's Prejudice Habit-Breaking Model, examining cognitive mechanisms, empirical...
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
Scales
Consumer Alienation From the Marketplace Scale (CAFM)
A comprehensive psychometric review of the Consumer Alienation From the Marketplace Scale (CAFM), developed by...
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
Theories
Outgroup Homogeneity Effect – George Quattrone & Edward Jones
An in-depth academic examination of the Outgroup Homogeneity Effect established by George Quattrone and Edward...
Theories
Ostracism Model (Temporal Need-Threat Model) – Kipling D. Williams
A comprehensive academic analysis of Kipling D. Williams' Temporal Need-Threat Model of ostracism, examining reflexive,...
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
Theories
Optimal Distinctiveness Theory – Marilynn B. Brewer
A comprehensive academic analysis of Marilynn B. Brewer's Optimal Distinctiveness Theory, exploring social identity, dual...
Theories
Obedience to Authority Paradigm – Stanley Milgram
A comprehensive academic analysis of Stanley Milgram's obedience experiments, examining methodology, theoretical mechanisms, ethics, and...
News
Who We Blame for Inequality Shapes Our Anger and Outrage
A study reveals how attributing economic inequality to governments, companies, or individuals shapes distinct emotional...