Scales
Object Familiarity (Semantic Differential) (OBJFAMSD)
A comprehensive psychometric guide to the Object Familiarity (Semantic Differential) (OBJFAMSD) scale, adapted by Simonin...
Strategic Management
3 results
Scales
Market Orientation Scale (MARKOR)
A comprehensive psychometric guide to the Market Orientation Scale (MARKOR) developed by Kohli, Jaworski, and...
Scales
Market Orientation Scale (MKTOR)
A psychometric review of Narver and Slater's Market Orientation Scale (MKTOR), covering its theoretical framework,...