Experiment – Daniel Kahneman and Amos Tversky The Reflection Effect Experiment –
A rigorous academic outline examining Kahneman and Tversky's 1979 reflection effect experiment, choice architecture, value...
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Effect Experiment – Richard Thaler and Eric Johnson The Certainty Effect
A comprehensive academic analysis of Richard Thaler and Eric Johnson's experimental research on the certainty...
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
The Status Quo Bias Experiment – William Samuelson and Richard Zeckhauser The
A comprehensive analysis of Samuelson and Zeckhauser's 1988 foundational study on status quo bias in...
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
Goldstein The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo
A comprehensive academic analysis of the Save More Tomorrow (SMarT) program by Thaler, Benartzi, and...
Lepper The Default Effect Experiment (Organ Donation) – Eric Johnson and Daniel
A comprehensive academic analysis of default effects in organ donation decisions, examining experimental paradigms by...
Robert Axelrod The Paradox of Choice (The Jam Study) – Sheena Iyengar and Mark
A comprehensive academic analysis of choice overload, examining Sheena Iyengar and Mark Lepper's Jam Study...
McKelvey and Thomas Palfrey The Prisoner’s Dilemma Experimental Tournaments
A comprehensive academic analysis of Richard McKelvey and Thomas Palfrey's experimental tournament methodologies and behavioral...
Guessing Game – Rosemarie Nagel The Centipede Game Experiment – Richard
A comprehensive analysis of Rosemarie Nagel's guessing game and Richard Rosenthal's centipede game, exploring bounded...