The Mere Exposure Effect Experiment – Robert Zajonc
A comprehensive academic analysis of Robert Zajonc's seminal 1968 mere exposure effect experiments, underlying cognitive...
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The Sweaty T-Shirt Experiment (MHC and Attraction) – Claus Wedekind
A comprehensive academic analysis of Claus Wedekind's 1995 sweaty T-shirt experiment, exploring MHC genes, olfactory...
The Hard-to-Get Effect Experiment – Elaine Walster
A comprehensive academic analysis of Elaine Walster's 1973 experiment on the hard-to-get effect, examining selective...
The Computer Dance Study (Matching Hypothesis) – Elaine Walster
A comprehensive academic analysis of Elaine Walster's 1966 Computer Dance Study, examining its methodology, unexpected...
The What is Beautiful is Good Experiment – Karen Dion, Ellen Berscheid, and Elaine Walster
A comprehensive academic analysis of the seminal 1972 Dion, Berscheid, and Walster experiment on physical...
The Love Bridge Experiment (Misattribution of Arousal) – Donald Dutton and Arthur Aron
A comprehensive academic analysis of Dutton and Aron's 1974 Capilano bridge study, misattribution of arousal,...
The Cyberball Experiment (Social Ostracism) – Kipling Williams
A comprehensive academic analysis of Kipling Williams' Cyberball paradigm, examining the psychological, neural, and behavioral...
The Cyberball Experiment (Social Ostracism) – Kipling Williams
A comprehensive academic examination of Kipling Williams' Cyberball paradigm, exploring the neurobiology, psychological impacts, and...
The Contact Hypothesis Studies – Gordon Allport and Thomas Pettigrew
A comprehensive academic analysis of the Contact Hypothesis, tracing its origins under Gordon Allport to...
The Jigsaw Classroom Experiment – Elliot Aronson
A comprehensive academic analysis of Elliot Aronson's Jigsaw Classroom experiment, examining its structural mechanics, social...
The Jigsaw Classroom Experiment – Elliot Aronson
A comprehensive academic analysis of Elliot Aronson's 1971 Jigsaw Classroom experiment, exploring its methodology, psychological...
The Implicit Association Test (IAT) – Anthony Greenwald, Debbie McGhee, and Jordan Schwartz
A comprehensive academic analysis of the Implicit Association Test (IAT), its 1998 creation by Greenwald,...