Customer Journey Effectiveness (CJE)
The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...
2839 results
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Customer Journey: Touchpoint Thematic Cohesion (CJD-TC)
A comprehensive psychometric guide to the Customer Journey: Touchpoint Thematic Cohesion (CJD-TC) scale developed by...
Acceptance of Modern Myths About Sexual Aggression (AMMSA) scale
Comprehensive academic profile of the Acceptance of Modern Myths About Sexual Aggression (AMMSA) scale, detailing...
Customer Journey: Touchpoint Context Sensitivity (CJD-CS)
The Customer Journey: Touchpoint Context Sensitivity (CJD-CS) scale is a 4-item psychometric instrument developed by...
Customer Journey: Touchpoint Consistency (CJD-CON)
Comprehensive academic profile and psychometric evaluation of the Customer Journey: Touchpoint Consistency (CJD-CON) scale developed...
Active Where? Surveys
A psychometric review of the Active Where? Surveys, designed to evaluate built and home environmental...
Horizontal Individualism
An in-depth academic review of the Horizontal Individualism (HI) Scale by Triandis and Gelfand (1998),...
Adherence Self-Efficacy Scale (ASES)
A psychometric review of the Adherence Self-Efficacy Scale (ASES / HIV-ASES), covering its theoretical foundation...
Reviewer Credibility
A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...
HIV Treatment Adherence Self-Efficacy Scale (HIV-ASES)
A comprehensive academic analysis of the HIV Treatment Adherence Self-Efficacy Scale (HIV-ASES), detailing its theoretical...
Perceived CSR Ability (PCSRA)
The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...