Ethical Fashion Consumption Scale (EFCS)
The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...
2551 results
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
Mobile Commerce Adoption Scale (MCAS)
A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...
Recovery Experience Questionnaire
The Recovery Experience Questionnaire (REQ) is a 16-item psychometric instrument developed by Sabine Sonnentag and...
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...
Customer Effort Score (CES-Dixon)
A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...
Net Promoter Score (NPS)
A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...
Status Consumption Scale
A comprehensive academic guide and psychometric evaluation of the Status Consumption Scale (SCS-Status) developed by...
Food Involvement Scale (FIS)
A comprehensive academic guide to the Food Involvement Scale (FIS) developed by Bell and Marshall...
Consumer Susceptibility to Interpersonal Influence
A comprehensive academic psychometric profile of the Consumer Susceptibility to Interpersonal Influence (CSII) scale developed...
Regulatory Focus Questionnaire (RFQ)
A comprehensive academic analysis of the Regulatory Focus Questionnaire (RFQ), developed by E. Tory Higgins...
Emotional Response to Advertising Scale (ERA)
The Emotional Response to Advertising Scale (ERA), developed by Julie A. Edell and Marian Chapman...