Embarrassability Scale (ES)
The Embarrassability Scale (ES), developed by Andre Modigliani in 1968, is a premier 26-item psychometric...
2792 results
Market Mavenism
The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...
Hurt Feelings Scale (HFF)
A comprehensive academic analysis of the Hurt Feelings Scale (HFF; Leary & Springer, 2001), detailing...
Lying Intention (LI)
The Lying Intention (LI) scale is a 4-item psychometric semantic differential instrument developed by Argo,...
Impostorism Scale
Comprehensive academic overview of the Impostorism Scale (Leary et al., 2000), a 7-item psychometric instrument...
Loyalty to the Service Provider (LTTS)
A comprehensive psychometric guide to the Loyalty to the Service Provider (LTTS) scale developed by...
Interaction Anxiousness Scale
Comprehensive academic psychometric review of the Interaction Anxiousness Scale (IAS) developed by Mark R. Leary...
Loyalty to Employee vs. Company (LTEV)
Comprehensive academic overview of the Loyalty to Employee vs. Company (LTEV) scale developed by Melnyk,...
The Liebowitz Social Anxiety Scale (LSAS)
A comprehensive academic and psychometric review of the Liebowitz Social Anxiety Scale (LSAS), exploring its...
Loyalty Proneness (Brand) (LP)
Comprehensive academic overview of the Loyalty Proneness (Brand) (LP) scale developed by Kusum L. Ailawadi,...
Personal Report of Public Speaking Anxiety (PRPSA)
The Personal Report of Public Speaking Anxiety (PRPSA), developed by James C. McCroskey in 1970,...
Loyalty (Willingness to Pay More) (LOY)
The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F....