Brand Nostalgia (BRNO)

The Brand Nostalgia (BRNO) scale is an empirical psychometric instrument designed to measure brand-level nostalgia,...

September 23, 2026 • Dr. Mohammed Looti

Conflict Resolution Style

The Conflict Resolution Style scale (Slaby & Guerra, 1988; Flewelling et al., 1993) is an...

September 23, 2026 • Dr. Mohammed Looti

Brand Message Authenticity

The Brand Message Authenticity (BRMAU) scale is a 5-item psychometric measurement tool developed by Shoenberger,...

September 23, 2026 • Dr. Mohammed Looti

Brand Interest (BRINT)

A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...

September 23, 2026 • Dr. Mohammed Looti

Coping Questionnaire for children

The Coping Questionnaire for children (Shenoy, 1996) is an ecologically valid psychometric instrument assessing domain-specific...

September 23, 2026 • Dr. Mohammed Looti

Brand Exploitation (BREX)

A psychometric review of the Brand Exploitation (BREX) scale developed by Lu, Bolton, Ng, and...

September 23, 2026 • Dr. Mohammed Looti

Coping Skills Knowledge Test

Comprehensive academic guide and psychometric analysis of the Coping Skills Knowledge Test (CSKT), developed by...

September 23, 2026 • Dr. Mohammed Looti

Brand Authenticity (Integrity) (BRAUI)

A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti

Brand Authenticity (Continuity) (BRAUC)

A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti